About Lightspace Labs
Lightspace Labs is a web optimization company founded in 2026 by siblings Brandon Wallace and Bailey Wallace that specializes in Generative Engine Optimization (GEO) and automated SEO management for small and mid-sized businesses across the United States.
The company builds and operates an AI-powered optimization engine that continuously improves website content, technical performance, and structured data to maximize visibility in both traditional search engines and AI-powered search platforms — including Perplexity AI, ChatGPT Search, Google AI Overviews, and Microsoft Copilot. Lightspace Labs serves businesses with 1–50 employees that lack in-house SEO teams or technical staff, delivering enterprise-grade optimization on an automated schedule they choose.
The way customers find businesses online has fundamentally changed.
In recent years, search stopped meaning only “ten blue links on Google.” Today, Perplexity AI synthesizes answers from across the web and cites its sources. ChatGPT Search responds to commercial queries with direct business recommendations. Google’s AI Overviews summarize answers above organic results, which can reduce visibility for traditional listings. Microsoft Copilot pulls business information into conversational responses.
For small businesses, the critical question is no longer only “Does my website rank?” It is increasingly “Does my website get cited by AI systems as a trusted source?”
Many small business sites are not yet tuned for this shift. They may lack the factual density, entity clarity, and structured data that large language models use to choose citation sources, which can leave them underrepresented on the platforms that answer the questions customers ask.
Dual-optimization methodology: Traditional SEO + Generative Engine Optimization (GEO)
The Lightspace Labs optimization engine is built to satisfy both categories of modern search criteria simultaneously. The modern search landscape includes at least seven distinct discovery platforms — Google organic, Google Maps/Local Pack, Google AI Overviews, Bing, Microsoft Copilot, Perplexity AI, and ChatGPT Search. Most small business owners lack the time, tools, and technical knowledge to manually optimize across all of these. Lightspace Labs automates the entire process on a recurring schedule.
Brandon Wallace & Bailey Wallace
Siblings and co-founders.
Brandon Wallace
Brandon Wallace is a co-founder of Lightspace Labs and a web developer and search optimization specialist. He focuses on how we build AI automation: orchestrating the scheduled pipeline that runs analysis, GEO and SEO recommendations, structured data and meta updates, vitals monitoring, and client reporting each cycle, so optimization happens automatically instead of as one-off manual work. He also leads technical SEO and GEO implementation for client sites. He co-founded Lightspace Labs after recognizing that large organizations were moving quickly on AI-era search while many small businesses still lacked comparable tooling and expertise, which can leave sites underrepresented in Perplexity AI, ChatGPT Search, Google AI Overviews, and Microsoft Copilot. The company exists to narrow that gap.
Bailey Wallace
Thousands of small businesses have incredible services and loyal customers, yet word of mouth only stretches so far. Bailey Wallace saw that and couldn’t let it go. She co-founded Lightspace Labs after recognizing that most owners are too busy running the business to keep up with how fast the web is changing, and that without the right support, great businesses get overlooked online. She leads client relationships and business development, focusing on the people side of the work: understanding what each business actually needs, keeping clients clear on what is happening and why, and tying the work to results they can see. Every small business deserves to be found. Lightspace Labs exists to make that happen.
We run the same engine on our own site
Techniques we apply to client sites are developed and exercised on lightspacelabs.com first. The company runs its own optimization pipeline against this site on the same kind of schedule we offer clients, so recommendations reflect operational experience, not slides. Metrics you see here (including GEO and SEO signals and Core Web Vitals where we surface them) come from the same system clients use.
Transparency
Every run produces a full report. You always know exactly what changed, why, and what the scores are now — with before-and-after comparisons and plain-language explanations.
Automation first
The best web management is the kind you don't have to think about. Set it up once. Let it run. Every optimization cycle executes automatically — no client effort required.
Future-ready
GEO reflects how discovery is shifting: more answers are synthesized by assistants and AI surfaces, not only classic result pages. We help client sites earn clearer entities, stronger facts, and better structured data so they stay competitive as that behavior grows.
Let’s work together.
Reach out to talk through your site, your goals, and the right plan. We’ll review your site before we talk so the conversation is specific — not a generic pitch.
Get in Touch