We help small businesses see what their competitors are doing.
Brandon and Bailey Wallace, siblings in Charlotte, NC. We built Lightspace Labs so small businesses get the competitor tracking big companies pay whole teams for, fully automated.
Enterprise-grade competitive intelligence for businesses of any size, delivered to a clean portal with zero manual research.
Four pillars of every engagement
Competitive intelligence
Automated tracking of competitor marketing, pricing, tech, and AI visibility.
Website design & build
New sites and redesigns, fast, semantic, and structured-data-ready.
SEO & GEO optimization
Add-on: content and schema tuned for search and AI citation.
Intelligence portal
One clean portal, side-by-side comparisons, always current.
How customers find businesses online has changed.
Search isn’t “ten blue links” anymore. Perplexity, ChatGPT Search, and Google AI Overviews answer questions directly, citing some sites and skipping the rest.
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In recent years, search stopped meaning only “ten blue links on Google.” Today, Perplexity AI synthesizes answers from across the web and cites its sources. ChatGPT Search responds to commercial queries with direct business recommendations. Google’s AI Overviews summarize answers above organic results, which can reduce visibility for traditional listings. Microsoft Copilot pulls business information into conversational responses.
For small businesses, the critical question is no longer only “Does my website rank?” It is increasingly “Does my website get cited by AI systems as a trusted source?”
Many small business sites are not yet tuned for this shift. They may lack the factual density, entity clarity, and structured data that large language models use to choose citation sources, which can leave them underrepresented on the platforms that answer the questions customers ask.
Traditional Search
Ten blue links. Customers click through to find answers.
AI Overviews
Google summarizes the answer above the results. Click-through rates start to fall.
Generative Answers
Perplexity, ChatGPT Search, and Copilot answer directly, citing the sources they trust.
Signals that matter now
Clear facts and entities
Who you are and what you do, stated so AI can parse it without guessing.
Structured data
JSON-LD schema machines read directly, not prose they have to interpret.
Fast, stable pages
Core Web Vitals, a ranking factor for both traditional and AI search.
Answer-formatted content
Definitions, steps, and direct answers, not keyword-stuffed prose.
Brandon & Bailey Wallace
Siblings who started the company together and run it side by side.
Brandon Wallace
Brandon builds the technical side, the AI optimization engine, structured data, and the automation pipeline behind every run. Deep in Next.js, TypeScript, and the Anthropic Claude API.
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Brandon Wallace designed and built the Lightspace Labs optimization engine, a multi-module AI pipeline that runs content analysis, GEO optimization, schema enrichment, meta tag generation, and Core Web Vitals monitoring on an automated schedule. He has hands-on experience implementing JSON-LD schema across Organization, LocalBusiness, Service, FAQPage, and BreadcrumbList types at scale, and has managed optimization cycles across client sites in professional services, home services, and specialty trades. He is based in Charlotte, NC, and connected on LinkedIn.
Bailey Wallace
Bailey leads web design, UX, and client partnerships, turning optimization data into plain-language reports owners can actually act on.
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Bailey Wallace specializes in responsive layout design, UX, and front-end implementation, the craft layer that determines whether a site earns trust from human visitors and AI systems at once. She has managed client engagements across retail, professional services, home services, and specialty trades. Bailey co-founded Lightspace Labs after seeing the gap between large-company web infrastructure and what most small businesses run widen, not narrow, especially as AI-powered search began favoring well-structured, fact-dense sites over thin, template-built pages. Every small business deserves to be found. Connected on LinkedIn.
A few things we hold to
Transparency
Every run ships a full before-and-after report in plain language.
Automation first
Set it up once. Every optimization cycle runs itself, no client effort.
Future-ready
Built for AI-driven discovery: clearer entities, stronger facts, better schema.
Let’s work together.
CI plans are fully self-service, sign up and your competitor research starts automatically. Need something custom? We’re happy to talk.