What Lightspace Labs does
Automated competitive intelligence is the core product — tracking your competitors' marketing, pricing, tech stack, and product strategy on a continuous schedule. Website design, management, and AI-powered SEO and GEO optimization are available alongside it.
Know your competitors before your first login.
Automated discovery. After sign-up, Lightspace Labs researches your brand, runs an AI visibility scan across Perplexity, ChatGPT, and Gemini, and extracts the domains that appear alongside you most often. By the time you log in for the first time, a ranked list of competitor candidates is already waiting for your review.
Five intelligence modules. For each competitor you choose to track, Lightspace Labs runs up to five analysis jobs on a rolling schedule — citation visibility (daily), marketing strategy and tech stack and pricing (weekly), and a deep product analysis using Claude vision (monthly).
Your portal, always current. All intelligence is surfaced in a clean client portal with side-by-side comparison views. Change tracking means you'll know when a competitor updates their pricing, shifts their messaging, or ships a new feature.
Five intelligence modules
- Citation VisibilityDailyAI search citation rate vs. competitors across Perplexity, ChatGPT, and Gemini — per engine and per query.
- Marketing StrategyWeeklyPositioning, tagline, messaging pillars, content themes, tone, and active channels.
- Tech StackWeeklyFramework, CMS, analytics, ad platforms, chat widget, and CDNs decoded from public HTML.
- Pricing IntelligenceWeeklyPlan names, price points, billing cadences, and feature lists from every pricing page.
- Product Deep-DiveMonthlyFull product hierarchy — products, modules, features — with product screenshots analyzed by Claude vision.
Built right from the start.
No website yet? Lightspace Labs designs and builds custom websites for small businesses from the ground up — optimized for AI search citation and traditional SEO before the first page goes live. You don’t need to understand the technical details. You need a site that looks professional, loads fast, and gets found by the customers you’re trying to reach.
Already have a site? We integrate with existing websites — WordPress, custom-coded HTML, or most other platforms — and apply optimization without a full rebuild. If your current site needs structural work to be GEO-ready, we’ll tell you honestly and scope it accordingly.
Every site Lightspace Labs builds ships with complete JSON-LD schema markup, optimized Core Web Vitals, and structured content — so the optimization engine has a strong foundation to work from on day one.
What’s included
- Custom design aligned to your brand — no generic templates
- Responsive layout built for mobile-first indexing
- Performance-optimized build targeting Core Web Vitals thresholds (LCP under 2.5s, CLS under 0.1)
- Complete JSON-LD schema markup from day one (Organization, LocalBusiness, Service, BreadcrumbList)
- Structured content architecture designed for AI citation readiness
- CMS integration or static build depending on your update needs
Be the answer, not just a result.
What is Generative Engine Optimization? Generative Engine Optimization (GEO) is the practice of structuring, formatting, and enhancing website content so that AI-powered search engines — including Perplexity AI, ChatGPT Search, Google AI Overviews (formerly Search Generative Experience), and Microsoft Copilot — select and cite your website as a trusted source in their AI-generated responses.
How GEO differs from traditional SEO: Traditional SEO optimizes for link-based ranking algorithms that determine position on a search results page. GEO optimizes for large language model (LLM) citation selection — the process by which AI systems decide which sources to quote, reference, and link to when generating answers. A website can rank #1 in traditional search results but never appear in AI-generated answers if its content lacks the formatting and factual signals that LLMs prioritize.
Research from Princeton University, Georgia Tech, and IIT Delhi (Aggarwal et al., 2023) found that adding statistics and citations to content increased AI citation visibility by 30–40%. GEO is particularly valuable for small businesses (1–50 employees), professional service providers, and any company whose customers are increasingly finding answers through AI assistants. According to Gartner, traditional search volume is projected to decline 25% by 2026 as AI-powered discovery grows.
The five GEO techniques Lightspace Labs applies
- Factual density enhancement: Replacing vague marketing language with specific, verifiable claims: named entities, statistics with sources, concrete numbers, and attributed quotes that LLMs prioritize when selecting citation sources.
- Entity clarity optimization: Ensuring every page explicitly identifies who (people, companies), what (products, services), where (locations, service areas), and when (dates, timelines) so AI knowledge graphs can build accurate entity profiles.
- Structured data implementation: Deploying comprehensive JSON-LD schema markup — Organization, Person, LocalBusiness, Service, FAQPage, HowTo, WebSite, and BreadcrumbList — that AI systems parse directly for factual extraction.
- Direct-answer formatting: Restructuring content into definition blocks, numbered step-by-step processes, comparison tables, Q&A pairs, and summary paragraphs that match the query-answer patterns AI systems are trained to extract.
- Semantic completeness scoring: Evaluating whether each page covers its topic thoroughly enough that an AI system can extract a complete, self-contained answer without needing to supplement from competing sources.
Own your market area online.
For businesses that serve a specific location, local SEO signals remain critical alongside GEO. Lightspace Labs handles all the technical groundwork — from structured data to citation consistency — so local customers find you first in both traditional map packs and location-based AI responses.
AI SEO optimization for small businessesWhat’s included
- NAP (Name, Address, Phone) consistency audit and correction across all directories
- JSON-LD LocalBusiness schema generation and implementation
- Google Business Profile signal alignment
- Location-specific keyword optimization and integration
- Geographic entity markup for AI citation of your service area
Catch problems before they cost you.
Page speed and Core Web Vitals are ranking factors for both traditional and AI search. Lightspace Labs monitors these metrics every optimization cycle, logging scores over time and flagging regressions before they impact rankings. Continuous monitoring via Lighthouse and PageSpeed Insights benchmarks, with historical trend data in every report.
What’s included
- Core Web Vitals tracking: LCP (Largest Contentful Paint), CLS (Cumulative Layout Shift), FID and INP (interaction responsiveness), FCP, TTFB
- PageSpeed Insights scores logged and trended every run
- Regression alerts with context on what changed and when
- Mobile and desktop performance tracked separately
- Historical score trends included in every exported report
Know exactly what happened and why.
Every optimization cycle produces a detailed exportable PDF report documenting exactly what was analyzed, what changes were applied, before-and-after performance scores, and prioritized action items for the next cycle. Reports are written for business owners, not technical specialists — in plain language with clear next steps.
What’s included
- Full audit of content, metadata, and schema across all tracked pages
- GEO score, SEO score, and performance score with trend data
- Side-by-side before/after for all content rewrites
- Clear next-step recommendations prioritized by impact
- Exportable to PDF — shareable with stakeholders or kept on file
Ready to get started?
CI plans are fully self-service — sign up, pay, and your competitor list is populated automatically. Most clients are live within 48 hours.
Need website design or SEO management? Contact us for a custom quote.